Client: University of Johannesburg 
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Brief: For this project we had to design posters for our yearly student exhibition at the Faculty of Art, Design and Architecture. 

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We also had to design various elements for this campaign e.g. Social media posts, mailers, way finding and web banners.

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I wanted the posters and additional design elements to be an interactive experience for the target audience. To achieve this, I added an eye to all me designs that gave it a fun twist and almost like a Find Wally game. 

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Whenever someone would see an eye (on the posters) they will immediately start searching for what animal is hidden in the poster. 

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